You would think that being in the Navy for four years and being a mother of five would be enough to take on a lifetime. Not so for Amity Provenzano, one of the main owners of the city’s new car wash, Philthy Philz.
Provenzano told how Philthy Philz got his name. “When we came up with a name for the company, we tried to think of something catchy and creative that everyone would remember. Phil is my husband’s name and we were working with a friend in marketing on creating a brand that would stick with our customers. Philthy Philz stood out from the other ideas discussed.
“We knew we had to open a top notch car wash here in Coronado and not settle for the average business for the clientele that comes to our town,” Provenzano said of his new business. “We started doing the facelift of the old car wash that was here in April 2021, and then opened in August.”
When you approach Philz, you immediately notice the cleanliness and organization that you might not see in other car washes. Employees greet you with a smile, go out of their way to help you understand the choices you have for your vehicle, and wait for your car at the end of the wash to wipe off the water making sure your car is shiny and beautiful before you leave.
Philz offers many options for its customers when entering the drive-thru area. The creativity on the single name continues there as well. “Philthy”, “Philthier” and “Philthiest” are available on screen when you access their touch screen automated payment system. Just choose your category, make your payment, and you and your vehicle leave with a clean, shiny car.
The choices are available in a single wash or a monthly subscription and the prices for both are extremely reasonable. What you will certainly notice that is different about the Philz Car Wash is that the car wash is completely brushless. Nothing actually affects your car.
You enter the wash, not onto a runway, but simply into the enclosed wash area with a sign telling you what to do. Immediately you realize how calm the experience is. There is no rumble of brushes against your car or alignment on a track. You get all the soap, wax, and rinse, but you can relax in your vehicle without the noise and worry about the equipment scratching your car.
“We’ve done a lot of research on the types of car wash equipment that would do the best job,” Provenzano said. “Philz uses the Bélanger system which is contactless and our research shows people really like it.”
Philz is a family business that also offers full details for your car.
“We are owned and operated by both car wash and retail veterans as well as an investor,” said Provenzano. “We are proud of this and to be on this island and happy to be a part of Coronado.”
The best is yet to come for Provenzano and its customers with a grand opening taking place from September 3-5. “We will be offering special offers to our customers and car kits will also be distributed. It will be an exciting weekend and we are delighted to finally open Philz to all who come to Coronado ”.
Philthy Philz is located at 150 C Avenue in Coronado and is open seven days a week from 7 a.m. to 8 p.m. If you want to be part of Philz’s fun team, they hire staff as well. You can find more information on www.philthyphilz.com or call 619-675-0052.
There are many advantages to living in Coronado, but having a clean car is not one of them. Support a local business and attend the Grand Opening this Labor Day weekend in Philz and let them make your “Philthiest” Island car shiny and pretty again.